What are the two major types of marketing intermediaries? Why are they important?
What will be an ideal response?
A marketing intermediary is an organization that links the producer to the consumer. The two major types of intermediaries are wholesalers and retailers. For example, if we want a steak we don’t want to have to go to a butcher shop to purchase it. We want to go to our local supermarket (a marketing intermediary) to purchase it. This is an example of place utility. Marketing intermediaries add value to a product, and we pay for that value in the price of something. Marketing intermediaries may be eliminated but the services that they perform cannot be eliminated.
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Mr. Ross who you invited to the lecture has written numerous travel books on russia
What will be an ideal response?
When working with a customer who has a problem, the first step is to
a. take immediate action. b. defend company policies. c. makes sure you understand the customer's problem by asking questions. d. all of these choices.
____________________ involves saying words correctly and clearly using accepted sounds and accented syllables
Fill in the blank(s) with correct word
Your Social Security retirement benefits are based upon the amount you paid into the system and your age at retirement
Indicate whether the statement is true or false