Answer the following statement(s) true (T) or false (F)
1. It can take longer to collect the data for a large-scale linear programming model than it does for either the formulation of the model or the development of the computer solution.
2. The purpose of media selection applications of linear programming is to help marketing managers allocate a fixed advertising budget to various advertising media.
3. The marketing research model presented in the textbook involves minimizing total interview cost subject to interview quota guidelines.
4. . A marketing research firm must determine how many daytime interviews (D) and evening interviews (E) to conduct. At least 40% of the interviews must be in the evening. A correct modeling of this constraint is: –0.4D + 0.6E > 0.
5. An important part of the LP process is to take the time to ensure the linear programming model accurately reflects the real problem.
1. True
2. True
3. True
4. True
5. True
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