You are tasked with finding out which marketing materials (pen or mug) using what logo (new or old) are most effective in getting 100 students to download a university-run smartphone app. Create an experiment and explain the use of factors and how subjects are assigned. Your explanation should include factorial notation, a design table, and hypotheses.
What will be an ideal response?
Answer may vary. The hypotheses for this would then incorporate each factor at
each level and read similar to this: H1: Students receiving a pen with the new/old logo will download/not download the university app. H2: Students receiving a mug with the new/old logo will download/not download the university app.
The experiment would be a 2 x 2 between-subjects design with a design table looking like this:
N = 100
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