As the marketing manager for your firm, you have been approached by your key component manufacturer suggesting that your two firms use "ingredient branding" of a new item. What are the basic goals of ingredient branding?
What will be an ideal response?
Ingredient branding is intended to create brand equity for materials, components, or parts that are necessarily contained within other branded products. For host products whose brands are not that strong, ingredient brands can provide differentiation and important signals of quality. Ingredient brands try to create enough awareness and preference so consumers will not buy a host product that doesn't contain such a brand.
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Indicate whether each of the following statements is true or false.Employees often find that budgets are constraining and limiting.Budgets establish standards by which performance is evaluated.The attitudes and actions of upper-level management have little impact on the effectiveness of a company's budget.Participative budgeting means that a company's budget should be prepared with the input of lower-level employees.In preparing a budget, information flows occur only from the bottom up.
What will be an ideal response?
This is the term for the amount of volatility (increase and decrease) an investor is willing to endure in relation to the value of their investments.
A) Risk Averse B) Risk Diverse C) Volatility Tolerance D) Risk tolerance E) Investing Tolerance
Examine the following two-factor analysis of variance table:Source SS df MS F-RatioFactor A 162.79 4 Factor B 28.12 AB Interaction 262.31 12 Error ________ ___ Total 1,298
74 84 Does the ANOVA table indicate that the levels of factor B have equal means? Use a significance level of 0.05.A) Fail to reject H0. Conclude that there is not sufficient evidence to indicate that at least two levels of Factor B have different mean responses. B) Reject H0. Conclude that there is sufficient evidence to indicate that at least two levels of Factor B have different mean responses. C) Fail to reject H0. Conclude that there is sufficient evidence to indicate that at least two levels of Factor B have different mean responses. D) Reject H0. Conclude that there is not sufficient evidence to indicate that at least two levels of Factor B have different mean responses.
When religious practices work against public policy, the government can act.
Answer the following statement true (T) or false (F)