Fruit of the Loom is launching a new advertising campaign.  Within the first six months of the campaign, the media planners want the new advertisement's _____ to be 25% of the target market and the _____ to be four times.

A. reach; frequency
B. goal; multiplier
C. exposure; repetition
D. range; rate
E. impact; recurrence


Answer: A

Business

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Matt's retail store offers all its products at $2 lesser than its competitors throughout the year. The store never runs any promotional campaigns or offers any additional special discounts. Matt's retail store is following a(n) ________

A) auction-type pricing policy B) target-plus pricing policy C) everyday low pricing policy D) high-low pricing policy E) going-rate pricing policy

Business

How did the Emergency Quota Act affect immigration into the United States?

a. It initiated a government program that encouraged immigration for employment purposes. b. It made a fluctuating proportion of immigrants legal and made the rest entering the country illegal. c. It made all immigration illegal for several decades. d. It legalized immigration for people of specific ethnicities and nationalities.

Business

Department G had 3,600 units, 25% completed at the beginning of the period, 15,000 units were completed during the period, 3,000 units were one-fifth completed at the end of the period, and the following manufacturing costs were debited to the departmental work in process account during the period: Work in process, beginning of period $40,000 Costs added during period: Direct materials (10,400 at

$8 ) 83,200 Direct labor 63,000 Factory overhead 25,000 Assuming that all direct materials are placed in process at the beginning of production and that the first-in, first-out method of inventory costing is used, what is the total cost of 3,600 units of beginning inventory which were completed during the period (round unit cost calculations to four decimal places)? A) $56,163 B) $16,163 C) $40,000 D) $19,275

Business

The U.S. Constitution has one indirect and three direct sources of law

Indicate whether the statement is true or false

Business