According to communication researchers Everett Rogers, people who are eager to try new ideas are called
A) laggards.
B) enthusiastic.
C) late adopters.
D) innovators.
E) mavericks.
Answer: D
Communication & Mass Media
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In an analogy, the minor points are not related to the major points, or the conclusion does not
logically follow the points that precede it. Indicate whether the statement is true or false
Communication & Mass Media
The U-curve hypothesis is associated with ________.
a. integration. b. separation. c. re-entry shock. d. culture shock.
Communication & Mass Media
A speech of definition is which of the following?
a. How to play a mandolin. b. How dreams occur. c. How to set the clock on an old VCR. d. What is a glockenspiel? e. none of the above
Communication & Mass Media
In Maslow's hierarchy, the human need to help others falls into the ________ category of needs.
A. self-actualization B. safety C. physiological D. esteem
Communication & Mass Media