Briefly describe the form and function of the lead in a press release

What will be an ideal response?


The lead is the first two or three sentences of a press release. Leads should be free of jargon and truthful because they are one of the most important elements of a press release. The lead should maintain the reader's attention and show the reader why the piece of news would be interesting for an audience.

Business

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Scale economies are cost advantages due to a retailer's size.

Answer the following statement true (T) or false (F)

Business

A working model can be a satisfactory substitute for demonstrating the product itself

Indicate whether the statement is true or false

Business

Harold, a minor, decided to trade his 1992 truck on a new car at the local dealership. One week after driving the new car, Harold decides that he cannot afford the payments. Harold now wishes to disaffirm his purchase and get his old truck back. The dealer informs Harold that the truck has been sold. Can Harold get the old truck back and disaffirm his contract with the dealer? Explain

Business

In the Myers-Briggs framework, people who prefer concrete things are typically categorized as

A. intuitives. B. sensing types. C. thinking individuals. D. feeling individuals. E. judging types.

Business