Discuss aspects of production quality
What will be an ideal response?
Answer: The production quality of your message—the total effect of page or screen design, graphical elements, typography, and so on—plays an important role in its effectiveness. A polished, inviting design not only makes your document easier to read but also conveys a sense of professionalism and importance. Design affects readability in two important ways. First, depending on how they are used, design elements can increase or decrease the effectiveness of your message. Second, the visual design sends a nonverbal message to your readers, influencing their perceptions of the communication before they read a single word. To increase the chance that readers will read your messages, be generous with white space; it makes pages and screens feel less intimidating and easier to read. Typeface refers to the physical design of letters, numbers, and other text characters. (Font and typeface are often used interchangeably, although strictly speaking, a font is a set of characters in a given typeface.) Typeface influences the tone of your message, making it look authoritative or friendly, businesslike or casual, classic or modern, and so on. Type style refers to any modification that lends contrast or emphasis to type, including boldface, italic, underlining, and color.
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The "extension versus adaptation" debate is essentially a debate over "standardized versus localized" advertising
Indicate whether the statement is true or false
When plant assets are purchased in a group, each asset increases the respective plant asset account for its fair market value at the time of acquisition
a. True b. False Indicate whether the statement is true or false
When a beverage maker came out with a new drink and priced it at half price for a month to attract buyers, the company was using a(n) ________ strategy
A) penetration pricing B) skim pricing C) everyday low price D) trial pricing E) price leadership
Which of the following statements is true?
A) The budgeted balance sheet is prepared after the cash budget. B) The cash budget is prepared before the direct materials purchases budget. C) The production budget is the first budget to be prepared in the master budget. D) Service firms need not prepare a master budget. E) The cost of goods sold budget is prepared before the direct labor and overhead budgets.