The ________ for Mothers Against Drunk Driving (MADD) is "to stop drunk driving, support the victims of this violent crime, and prevent underage drinking."
A) operational plan
B) mission statement
C) portfolio analysis
D) market penetration strategy
E) diversification strategy
B
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According to Y&R's psychographic segmentation study, which of the following groups of customers is likely to include managers or professionals who frequently travel and dine out?
A) Transitionals B) Aspirers C) Mainstreamers D) Succeeders
In terms of packaging functions, Tiffany & Co.'s robin egg blue boxes ________
A) are primarily used to hold and protect products B) have created confusion in the marketplace C) create immediate consumer recognition D) deemphasize the importance of labels E) stifle brand awareness and recognition
Answer the following statements true (T) or false (F)
Empirical research has proven that user needs are heterogeneous.
Which of the following characterizes department stores?
A. They have increased in number since the 1970s. B. They are not threatened by mass-merchandising retailers. C. They are no longer a major retail force in large U.S. cities. D. They usually offer many product lines. E. They have increased their share of retail business since the 1970s.