A supply chain
A. focuses on procuring materials needed for production, so its main weakness is that it ignores customer needs.
B. requires skill in coordinating activities among different firms, which has prompted many firms to seek help from outside experts.
C. concerns only direct relationships between producers, while a channel of distribution may involve intermediaries.
D. is most effective when the objectives of the manufacturer at the beginning of the chain guide the activities of all other firms in the chain.
E. is part of a broader network of relationships called a channel of distribution.
Answer: B
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