As the manager of a grocery store, you place chocolate and candy near the checkouts so that children will pester their parents to buy these products when parents are most distracted. What is this an example of?
a. Unethical marketing behavior
b. Stakeholder manipulation
c. Nudge economics
d. Marketing economics
Ans: C
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According to Brinkerhoff’s Success Case Method, the evaluator should randomly select interviewees from those who completed a survey, in order to increase generalizability of the conclusions to be made with the data.
a. True b. False
A form prepared periodically for each processing department summarizing (1 ) the units for which the department is accountable and the units to be assigned costs and (2 ) the costs charged to the department and the allocation of these costs is termed a:
A) factory overhead production report B) manufacturing cost report C) process cost report D) cost of production report
According to the EPQ model, if the production run size is Q and the production rate is p, then the number days of production run is given by ______.
a. Q * p b. Q / p c. p / Q d. p * Q
Octavio receives fromPastry Dough, Inc, its catalogue and a "person¬alized" letter inviting Octavio to buy any item at the advertised price. This is
a. an offer because of the "person¬alized" letter. b. an offer because there is no room for price negotiation. c. an offer only if Octavio previously bought items from Pastry Dough. d. not an offer.