List the five guidelines for improving the odds for marketing success in a slow-growth economy
What will be an ideal response?
Student answers will vary.
1. Explore the upside of increasing investment: General Mills increasing marketing expenditures during the recession paid off.
2. Get closer to customers: examples exist on social media.
3. Review budget allocations (be results-oriented).
4. Put forth the most compelling value proposition.
5. Fine-tune brand and product offerings.
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Pull the red lever is an example of an instruction in the imperative mood
Indicate whether the statement is true or false
In 1970, Continental Airlines agreed to buy a number of DC-10 airplanes from McDonnell Douglas Corporation (MDC). Their contract included a limited warranty in which MDC undertook certain servicing obligations and an exculpatory clause in which
Continental waived "all other remedies" against MDC. On March 1, 1978, one of these DC-10s was nearing takeoff at Los Angeles International Airport when the two front tires of its left-side landing gear blew out. The pilot aborted the takeoff, but the uncushioned landing gear tore through the tarmac and broke away from the plane. This ruptured the left wing fuel tank, which burst into flames. The emergency escape slides failed, apparently due to the heat of the fire. Some passengers evacuated through the copilot's window, others jumped from the exits. Four passengers died, and over 70 suffered injuries. The plane was destroyed. It should be noted that the exculpatory clause did not prevent the passengers from suing Continental and/or MDC. Continental sued MDC and MDC defended based on the exculpatory clause. Is this type of clause enforceable? Discuss exculpatory clauses, particularly the one involved here.
Power-Plus Battery Company (PPBC) makes batteries for motor vehicles. The Occupational Safety and Health Administration (OSHA) proposes a safety rule governing the handling of acids in the workplace, including chemicals PPBC uses in its operations. PPBC concludes that the rule will involve substantial compliance costs without significantly increasing workplace safety. PPBC sends a letter to OSHA indicating its objections to the proposed rule and enclosing research reports and other data supporting those objections. Does OSHA have any obligation to consider these objections? What procedures must OSHA follow when it makes new rules, such as this one?
What will be an ideal response?
Regarding the interrelationship of federal and state employment laws:
a. state laws must be identical to federal law or the state law is void b. states may pass laws which reduce employee rights, but may not enact laws that expand employee protections granted in federal laws c. states may pass laws which expand employee rights, but may not enact laws that reduce employee protections granted in federal laws d. employment law is exclusively a federal domain, so states may not enact laws when federal law already exists