During which step of the decision making sequence is persuasion most relevant?

a. conflict
b. decision
c. dissonance
d. dissonance reduction


a. conflict

Communication & Mass Media

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The word SUPER in the left-hand column of a TV script indicates this:

a. direction for words to be electronically added to the screen b. direction to make the letters on screen ALL CAPS c. direction for the editor to add emphasis to the sound effects at this part of the story d. direction for the video to end at this point

Communication & Mass Media

Which of the following is most likely to apply to a person from an Asian culture?

  a.  Shrugging when asked for an opinion during a business meeting though actually disagreeing with the proposition being discussed.   b.  Working toward being the best student in the class in order to gain the praise of teachers and the opportunity to give a speech as the valedictorian.   c.  Telling a friend that her new dress isn't flattering while helping her get ready for a date.   d.  Taking great pride in a daughter's choice to move across the country to follow her dream job, even though it means she is rarely able to spend time with the rest of the family.

Communication & Mass Media

Speakers are said to pontificate when they __________.

A. offer judgments without any basis B. paraphrase remarks as proof C. assume one thing causes another D. rely on lay testimony

Communication & Mass Media

Men who have sex with a lot of partners tend to be judged more harshly than women who do the same

Indicate whether the statement is true or false

Communication & Mass Media