What are the sales-oriented PR tactics that organizations can use to boost sales of their products?
What will be an ideal response?
Sales-oriented PR tactics include SEO -enabled press releases (press releases with embedded relevant search
keywords), creating message platforms (aiding sales through consistent messaging), and company-created content
(such as brochures and annual reports). Some public relations agencies also participate in lobbying efforts to
influence or change public policy in a way that benefits sales (or at least prevents new legislation that could reduce
sales). For example, cellular phone companies actively lobbied Congress not to pass restrictive cell phone
legislation for drivers.
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Which of the following statements is true regarding a credit memorandum?
a. A credit memorandum is subtracted from the balance per the company's books. b. A credit memorandum could be issued for bank service charges. c. A credit memorandum is issued when a customer gives the company an NSF check. d. A credit memorandum is added to the balance per the company's books.
This question has two parts; be sure to answer both. First, list, define, and describe three ways in which newcomers are helped to perform their jobs. Next, assume you are the HR manager of a local fitness club, Jupiter Fitness. You hire the front-desk staff, the trainers, the people who teach classes (such as yoga and spinning), the technicians who maintain the workout machines and treadmills, and the porters. How might you help newcomers to Jupiter Fitness perform their jobs and learn about the company's culture, policies, and procedures?
What will be an ideal response?
Which type of advertising is used to maintain brand awareness?
A) personal advertising B) persuasive advertising C) reminder advertising D) informative advertising E) causal advertising
Which of the following correctly expresses an important difference between a condition precedent and a condition subsequent?
A) The occurrence of a condition precedent keeps a contract alive, whereas the occurrence of a condition subsequent terminates the contract. B) The contract is discharged if the condition precedent occurs, whereas the parties must be given time to "cure" if the condition subsequent occurs. C) A condition precedent occurs before the parties reach an agreement, whereas a condition subsequent happens after the parties reach an agreement. D) A condition precedent is governed by the Uniform Commercial Code (UCC), whereas a condition subsequent is governed by the Uniform Computer Information Transaction Act (UCITA).