When Fitz and Isabel analyze the results from the recently completed test market to determine if any changes in the marketing mix are needed, they are in the ____ phase of the new-product development process.
A. idea generation
B. commercialization
C. test marketing
D. business analysis
E. screening
Answer: B
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All of the following are public relations tools except
A. donating a portion of profits to a charitable cause. B. news releases. C. event sponsorships. D. websites. E. coupons and rebates.
Suppose that Canada levies a tariff on imports that is a fixed percentage of the product's price. This refers to
a. a compound tariff. b. an ad valorem tariff. c. a specific tariff. d. an effective tariff.
This question has two parts; be sure to answer both. First, what is the purpose of incentive plans? List the five keys to a successful incentive-pay plan. Second, imagine that you are the manager of a beauty salon that styles men's and women's hair, and also provides many other personal services, such as manicures, pedicures, and makeovers. What types of incentives might you give to your hair stylists to reward them for bringing in new customers? Give at least two specific examples of incentives at the beauty salon that are tied to realistic goals.
What will be an ideal response?
What do defenders of the market approach to environmental responsibilities state about the ability of economic markets to achieve a sound environmental policy? Discuss if their responses are environmentally adequate.
What will be an ideal response?