Of the total time we generally spend communicating, about 10–20% of that time is spent reading

True

False


ANS: True

Communication & Mass Media

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__________ occurs when a portion of the stimuli selected from the environment is the focal point of our attention and the rest is placed in the background

Fill in the blank with correct word

Communication & Mass Media

Which of the following examples correctly applies the technique of arguing by cause?

A. Heart disease can be the result of heredity, poor diet, smoking, medicines, or a combination of factors. B. Salt dissolves in water, this sculpture is carved from salt, so this sculpture will dissolve if it gets wet. C. I have met four Europeans who speak multiple languages, so all Europeans speak multiple languages. D. If dogs can be trained by rewarding good behavior, then cats can be trained using the same techniques.

Communication & Mass Media

How did John Kennedy’s assassination change television?:

a) It carried viewers to the scene live; b) It helped renew faith in the future; c) It was the first 24-hour coverage of a news story without commercials; d) It created a massive overhaul in media news coverage; e) all of the above

Communication & Mass Media

At the end of the negotiation phase, the mediator will have ______.

A. the final agreement B. the final agenda C. a brainstorming session D. a soft agreement

Communication & Mass Media