A fast-food restaurant chain, specializing in fried chicken, adds fried shrimp to its menu. Based on the given information, which of the following corporate strategies is the restaurant following?
A. differentiation strategy
B. concentration strategy
C. vertical integration
D. conglomerate diversification
E. lateral diversification
Answer: B
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Indicate whether the statement is true or false
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Indicate whether the statement is true or false
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