The second stage in the business buying decision process is to
A. search for products and suppliers.
B. select the most appropriate product.
C. develop product specifications.
D. evaluate product and supplier performance.
E. recognize the problem.
Answer: C
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Which of the following is true about the Paris Convention of 1883?
A) It allows an applicant from one member nation to apply for a trademark in another member nation even if the applicant does not own the mark in the applicant's home nation. B) It grants automatic patent protection in all member nations once a patent is granted in one member nation. C) It grants automatic trademark protection in all member nations once a trademark is granted in one member nation. D) The requirement to mark copyrighted works with a is eliminated. E) Both A and B are true.
China has three main languages, and many more dialects. This presents a particular challenge to developing a global ________ strategy.
A. product B. distribution C. pricing D. cultural E. communication
Which of following is a reason for a low-dividend-payout policy?
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