The research tool ________ employs small groups of a targeted public that are interviewed in detail to provide a public relations operation and its clients with feedback.

A. polling
B. focus groups
C. one-on-one interviewing
D. delineating


Answer: B

Communication & Mass Media

You might also like to view...

According to the National Center for Charitable Statistics, how many nonprofit organizations were registered in the U.S. in 2016?

a. 500,000 b. 1 million c. 1.5 million d. more than 1.5 million

Communication & Mass Media

A communications strategy may be to drive audiences to the corporate website because the website can answer almost any questions the audience may have

Indicate whether the statement is true or false

Communication & Mass Media

The organizers of the 2016 Women’s March on Washington used a two-pronged strategy of ______ to organize a successful event?

a. rallies and vigils b. Facebook and diversity c. two-way communication and demonstrations d. social media and fundraising

Communication & Mass Media

Which presidents or vice presidents other than Donald Trump have been quoted by the press using strong profanity?

A. Lyndon Johnson B. Dick Cheney C. Barack Obama D. all of these

Communication & Mass Media