Another term that critics have used to describe the implied viewer in readeroriented criticism is composed reader

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F

Communication & Mass Media

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Once you have selected your topic, what is your next step in the process of putting your speech

together? A) You must focus your topic B) You must generate ideas. C) You must formulate your specific purpose. D) You must develop your speech title.

Communication & Mass Media

A question that measures degree or intensity is called a question

A) dichotomous B) open-ended C) close-ended D) sampling E) rating scale

Communication & Mass Media

The agency that is the source of most federal regulation of advertising is the

A) Food and Drug Administration B) Federal Trade Commission C) Securities and Exchange Commission D) U.S. Commerce Department E) Federal Communications Commission

Communication & Mass Media

Effective speaking is first and foremost a chance to impress others with your skills and talents

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Communication & Mass Media