The four new hires' have been attempting to have the company put more money into marketing and customer services instead of technology investment. This is mainly an example of conflict due to:

Question

NewTel is a telephone company with a policy of filling positions internally through promotions,
rather than hiring from outside. Until recently, the company had a strong engineering focus
and tended to promote people into senior executive positions from the engineering areas.
Consequently, almost all of the company's 14 senior executives joined the company over 20 years ago in junior engineering positions. There is increasing pressure on NewTel to become more marketing and service-oriented. As a result, four people were hired last year from consumer products and retail firms to fill new senior executive positions in marketing and service management. The external hires were necessary because current employees were not sufficiently qualified. Now there are signs of tension among senior executives, particularly
during budget deliberations where there is limited discretionary spending on new corporate
activities. The four new hires have been frustrated in their attempts to have the company put
more money into marketing and customer services instead of technology investment and
blame the senior executives for being hard-headed. The conflict episodes are viewed by both
sides as personal attacks rather than attempts to resolve the problem.

A.  role ambiguity.
B.  lack of communication.
C.  sequential task interdependence.
D.  overt behaviors.
E.  goal incompatibility.

Answer 1

E.  goal incompatibility.
Goal incompatibility occurs when the goals of one person or department seem to interfere with
another person's or department's goals. Here, the goals of the conflicting groups are different.