You should understand the demographics of your audience and rely on these characteristics for increased compartmentalization

Indicate whether the statement is true or false.


Answer: False

Communication & Mass Media

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Which organization is a professional association composed primarily of the chief communication officers of corporations with at least $2 billion in annual revenues and the CEOs of the world's largest public relations agencies?

A) International Association of Business Communicators B) Public Relations Society of America C) Council of Public Relations Firms D) Institute for Public Relations E) Arthur W. Page Society

Communication & Mass Media

Which of the following publishes the most written materials?

A) daily newspaper companies B) the federal government C) journal publishers D) book publishers

Communication & Mass Media

Close friends are better at detecting sadness and anger in each other than are less close friends

a. true b. false

Communication & Mass Media

Frequency is a physical measurement denoting the number of complete sound vibrations over a period of time and is also known as:

a. Hertz b. cycles per second c. sine wave d. both A & B e. both B & C

Communication & Mass Media