The text states that to help ensure that PR practitioners in organizations must do which one of the following to help ensure that campaigns to succeed?
a. develop several budgets for a campaign so it is scalable to the organization’s goals
b. prepare more than one rationale for the campaign’s objectives
c. anticipate and respond to internal coalitions and decision-makers
d. remove obstacles to campaign approval by ensuring that objectives are relevant to
target audiences
c. anticipate and respond to internal coalitions and decision-makers
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The fear of the predominant influence that one culture can develop over another is ______.
A. colonialism B. cultural hegemony C. cultural dependency D. imperialism
The author of your favorite book is a featured speaker on campus. Since you are already familiar with this author what kind of credibility does he or she have?
A. terminal B. derived C. minimal D. initial
Once you know the main points of your speech, you should then formulate your specific purpose.
Answer the following statement true (T) or false (F)
The strategy of ________ is characterized by actions by the group to close itself off from the environment.
Fill in the blank(s) with the appropriate word(s).