A media effects theory that suggests that a mass audience directly consumes mediated messages is known as

A. uses and gratifications theory.
B. hypodermic needle theory.
C. cultivation theory.
D. agenda-setting theory.


B

Communication & Mass Media

You might also like to view...

Statistics can give striking examples to an audience that will help them understand the

significance of an issue.  Name the three values mentioned in the text and explain how they are derived. What does each signify?  What is the result of just one extremely low or high number in a small sampling? What will be an ideal response?

Communication & Mass Media

If we have a narrow perspective of what media effects are, we will be:

a. less affected by negative influences b. motivated to increase our media literacy c. unable to perceive the many effects that are occurring around us d. in greater control of the media’s influence on us

Communication & Mass Media

Which of the following gesture-inhibiting stances includes the one arm hanging useless at the side, while the other hand serving as a tourniquet above or below the elbow.

A. Ten hut B. The firing squad C. The flesh wound D. The fig leaf

Communication & Mass Media

One of the most common ceremonial speeches is the ________, a speech to honor someone

Fill in the blanks with correct word

Communication & Mass Media