After a product launch campaign, the PR team analyzed the data. The team found that the campaign did not generate the results they wanted. Therefore, the team decided to come up with a better campaign for the next launch
Which step of the public relations process is the PR team currently in, and why?
a) Assessment; because the analysis of the data made the PR team realize that additional efforts were needed to better the campaign
b) Feedback; because the data are a way of telling the PR team about the performance of the campaign
c) Programming; because the PR team is thinking of starting a new communications program to further the organization's objective of more meaningful campaigns
d) Communication; as the data are a way of communicating the underperformance of the campaign to the PR team.
a
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Eye contact is important for speech delivery for all of the following reasons EXCEPT that it
a. indicates high speaker logos. b. can increase perceptions of speaker credibility. c. signals engagement with the audience. d. aids in the creation of one's speaking persona.
Listening is an inborn skill for most people.
Answer the following statement true (T) or false (F)
When time is thought of as a ______, as it is in the United States, one needs to be constantly aware of it so time clocks are everywhere.
Fill in the blank(s) with the appropriate word(s).
A small group that meets for only one session should almost always have a designated leader.
Answer the following statement true (T) or false (F)