After a product launch campaign, the PR team analyzed the data. The team found that the campaign did not generate the results they wanted. Therefore, the team decided to come up with a better campaign for the next launch
Which step of the public relations process is the PR team currently in, and why?
a) Assessment; because the analysis of the data made the PR team realize that additional efforts were needed to better the campaign
b) Feedback; because the data are a way of telling the PR team about the performance of the campaign
c) Programming; because the PR team is thinking of starting a new communications program to further the organization's objective of more meaningful campaigns
d) Communication; as the data are a way of communicating the underperformance of the campaign to the PR team.
a
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