Having segmented its broad product-market, Blue Chip, Inc. feels that three segments are similar enough that together they can be treated as one large target market and offered the same marketing mix. Blue Chip, Inc. is following the ________ approach.
A. multiple target market
B. mass marketing
C. single target market
D. combined target market
E. None of these answers is correct.
Answer: D
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McDonald's ability to deliver food quickly and inexpensively has its roots in which management theory?
A. Management science viewpoint B. Behavioral viewpoint C. Mathematical viewpoint D. Systems viewpoint E. Classical viewpoint
Careful business plans include a/an ______ analysis projecting if assumptions will be wrong by some percentage.
A. market B. earnings C. sensitivity D. feasibility
A company issued 190 shares of $100 par value common stock for $22,600 cash. The total amount of paid-in capital in excess of par is:
A. $3600. B. $19,000. C. $100. D. $1900. E. $22,600.
Faking an accident to collect insurance proceeds is an example of
A) physical hazard. B) objective risk. C) moral hazard. D) attitudinal hazard.