In the perception process, through attention and selection, _____.

a. our brain organizes and assigns meaning to information
b. we reduce the number of stimuli our brains must process
c. we simplify complex stimuli into some commonly recognized form
d. our brain makes sense of complex stimuli by relating them to things it already recognizes


b. we reduce the number of stimuli our brains must process
Through the process of attention and selection, we reduce the number of stimuli our brains must process. Still, the number of stimuli we attend to at any moment is substantial.

Communication & Mass Media

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Indicate whether this statement is true or false.

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Within the media economic game, the exchange value for media businesses, advertisers, and media employees is measured:

a. individually b. aggregately c. qualitatively d. quantitatively

Communication & Mass Media

Which statement below gives good advice about eye contact during delivery of a speech?

A) ?Focus your eye contact on whichever section of the room seems most open to your ideas. B) ?Be sure to make direct eye contact with each member of the audience. C) ?Make eye contact with various people in each segment of the room. D) ?Maintain the most eye contact with the people who have the most power in the setting. E) ?Hold eye contact with each person for at least twenty seconds before moving on.

Communication & Mass Media

Culture can be defined as a coherent set of attitudes, values, and practices held by individuals

a. true b. false

Communication & Mass Media