The marketing department for Belle Rose, Inc., must determine the best promotional mix for a new perfume the company has developed. They have written press releases and sent perfume samples to the editorial staff at the local newspaper, scheduled a guest appearance of the company president on the local television station, posted teasers on the company's Facebook page, and are preparing well-timed Tweets and Snapchats about the perfume. What promotional activity have they not made preparations for?
A. Personal selling
B. Social media
C. Advertising
D. Public relations
Answer: A
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