What role do values play the public relations planning process?
Indicate whether this statement is true or false.
Values are important at every step of the planning process. Public relations is a values-driven
process. A good public relations plan contributes to the fulfillment of an organization's highest
aspirations: its values, mission, and business goals. At the outset of planning, a public relations
planner has to ask: What values-based outcome do I seek, and are the results I seek consistent with
my organization's values-based mission statement? Understanding a particular public's values is
critical in developing an appropriate message to send to that public. The message should speak to
each public's values while addressing the organization's goals.
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Briefly describe the theory of strong and weak principles in relation to decisional balance.
What will be an ideal response?
Which process is vital for effective performance and is not necessarily part of the capability that members bring to the group?
a) Creativit b) Effective collaboration c) Conformity d) Knowledge sharing
Avoiding
What will be an ideal response?
Phase two in group development, as described in the text, is characterized by:
A. trying to find out about one another B. settling in to work comfortably as a group C. arguing over procedures as well as task issues D. working at maximum productivity