The marketing manager at Frizzles' Eateries targets customers who are working to lose weight but who still want to dine out. The restaurant chain offers a wide variety of low-fat, low-calorie meals that appeal to dieters. Frizzles' approach is best referred to as ________ segmentation.
A) age and life-cycle
B) user status
C) benefit
D) demographic
E) geographic
C
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Angela switched to a new hair stylist after getting a bad haircut from her previous stylist. This is an example of which of the following factors leading to customer switching behavior?
A) service encounter failure B) core service failure C) response to service failure D) involuntary switching E) competition
If marketers really focus in the user experience the brand should _________________________.
a. Promise what it can deliver b. Help consumers get the most out of their life c. Create equity d. Use Corporate Social Responsibility
Patents last for ________
(a) 20 years (b) 75 years (c) the life of the author (d) the life of the author plus 70 years
Which of the following is a feature of oracle sequences?
a. Oracle sequences are tied to columns and tables. b. Oracle sequences generate a character string that can be assigned to tables. c. An oracle sequence uses the identity column property to automatically number rows. d. An oracle sequence can be created and deleted anytime.