According to researchers, what steps can improve the likelihood of starting a buzz?
What will be an ideal response?
The steps that can improve the likelihood of starting a buzz include:
• Identify influential individuals and companies and devote extra effort to them.
• Supply key people with product samples.
• Work through community influentials.
• Develop word-of-mouth referral channels to build business.
• Provide compelling information that customers want to pass along.
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The number of organizations that are extending benefits coverage to include unmarried heterosexual and homosexual partners of unmarried employees has shown:
A. a growing trend. B. a declining trend. C. a mixed response. D. no visible change.
An advantage of Internet advertising is the use of banner ads on websites which allow consumers to click on the banner and immediately be able to view the advertisement.
Answer the following statement true (T) or false (F)
_______________________________ bargaining structure involves a limited group of employees in a single workplace.
Fill in the blank(s) with the appropriate word(s).
Generally, a shareholder may not sue his corporation for which of the following?
A) To compel the declaration of dividends B) To inspect the corporate books and records C) To cancel an ultra vires contract D) To enforce preemptive rights E) To recover an illegal dividend