An organization that wants to encourage more tourist visits to a certain location is most likely to use which type of marketing?
A) people
B) cause
C) place
D) event
E) idea
C
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In extensive decision making:
A. the buyer usually buys low-involvement products. B. the buyer has a moderate level of involvement in the buying decision. C. the buyer has already formed attitudes and beliefs toward the product. D. the buying decision is easy to make. E. the buyer believes there is more at stake relative to other buying decisions.
The National Tax Accountants Professional Association (TAPA) has recommended that its members charge a minimum of $25 per hour for completing tax forms. This recommendation is probably:
a. a per se price fixing violation of the Sherman Act. b. not a violation of the Sherman Act, because it has been made by a professional association. c. not a violation of the Sherman Act, because a fee is different from a price. d. subject to the rule of reason.
Wimble ordered 1,000 pro-quality luminescent orange tennis balls from Sports Unlimited at a cost of $800. On June 1, Sports Unlimited shipped standard white tennis balls, but Wimble rejected them. Wimble bought the same number of pro-quality luminescent orange balls from another supplier the same day for $650. In a suit against Sports Unlimited, Wimble may recover $800
Indicate whether the statement is true or false
The Internet can no longer be viewed as a strategic use of Information Technology because of the demise of the dot coms
Indicate whether the statement is true or false