Public relations is part of a broader discipline known as integrated marketing communications

Indicate whether this statement is true or false.


FALSE

Communication & Mass Media

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You are an upperclassman working with a faculty member in your major discipline. You and

the faculty member have been discussing how to help freshmen succeed in their classes. One of the pieces of information that your professor keeps bringing up is that students should spend at least three hours studying outside of class for each hour they spend in class. This amounts to nine hours a week for a typical three-hour course. To that end, you decide to construct a force-field analysis on that idea to see how you might help freshmen improve. Construct a force-field analysis on the topic described in the story. Once you have constructed the analysis, write a brief statement explaining what strategies you might take to help motivate students to study more. What will be an ideal response?

Communication & Mass Media

Most of the top media groups are involved in music or radio businesses in some way

Indicate whether the statement is true or false.

Communication & Mass Media

If you extend your hand to be shaken, only to have it kissed by your partner, you experience

expectancy violation. Indicate whether the statement is true or false

Communication & Mass Media

Students who study in small groups perform at higher intellectual levels

a. true b. false

Communication & Mass Media