How does earned media create challenges for a company or brand?
A. The promotional messages posted are not considered trusted information sources.
B. Earned media lets customers easily avoid company-generated messages.
C. Earned media attracts customers to websites.
D. The promotional messages created by customers are out of a marketing manager's control.
E. Earned media does not help a firm attract a potentially large audience.
Answer: D
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Fill in the blank(s) with the appropriate word(s).
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