How does earned media create challenges for a company or brand?

A. The promotional messages posted are not considered trusted information sources.
B. Earned media lets customers easily avoid company-generated messages.
C. Earned media attracts customers to websites.
D. The promotional messages created by customers are out of a marketing manager's control.
E. Earned media does not help a firm attract a potentially large audience.


Answer: D

Business

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A producer using normal promotion effort-personal selling, sales promotion, and advertising-to help sell a whole marketing mix to possible channel members has a(n)

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Business