If you ask too quickly for too much change in an audience, you are likely to get

A. fear appeal.
B. a boomerang effect.
C. information overload.
D. compliance.


Answer: B

Communication & Mass Media

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An organization, which favors a tall organizational chart, structures itself in a traditional hierarchy with many levels of decision-making

Indicate whether the statement is true or false.

Communication & Mass Media

Research has found that 90 percent of employees admitted to engaging in gossip, and that 75 percent revealed a coworker's secret to at least two other employees on the same day the secret was shared

Indicate whether the statement is true or false

Communication & Mass Media

Morgan wanted to convince her listeners of the health risks from chewing tobacco. She explained in

detail the story of a young man who contracted cancer and, after a series of operations, lost most of his lower jaw and tongue. The evidence had an impact on the audience. What kind of evidence is it? A) anecdote B) testimony C) document D) enumeration E) common knowledge

Communication & Mass Media

Pie graphs best illustrate

A) how variables comprise proportions or percentages of a whole. B) comparisons and contrasts among one or two variables. C) how one variable changes as a function of another. D) how multiple variables vary in relation to each other. E) how some statistics are half baked.

Communication & Mass Media