Why is the transactional view a more satisfying theory of the communication process than the linear view?
A. It is simpler.
B. It better represents how communication happens.
C. It demonstrates the most recent theory of the communication process.
D. It explains everything about media communication.
Answer: B
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Which of the following is not a weakness of the uses-and-gratifications theory?
a. It does not provide useful insight into the adoption of new media. b. It cannot easily address the presence or absence of effects. c. It is too oriented toward the micro level. d. Reliance on functional analysis can create an orientation toward the statusquo.
List the four basic skills that are necessary for critical thinking.
What will be an ideal response?
Psychological or physical reinforcement to increase an audience's response to information provided in a presentation is
A. primacy. B. a behavioral change. C. recency. D. a reward.
Mary believes in helping the poor, but she refused to give to a homeless person she saw using a cell phone. She told herself he must not really be poor. This thinking is an example of
A. deception. B. exemption. C. justification. D. dissonance.