What does the “S curve” or sigmoid model of the diffusion of innovation illustrate?
a. the importance of words attached to new ideas; words beginning with S are the most effective
b. how innovations are first adopted for how they look, then for their usefulness, and finally for their familiarity as part of everyday life
c. the importance of convenience; innovations can replace other things only if they are easier to use
d. the path of adoption of innovations, first by a few people, then very quickly by many, and finally by most of the remaining holdouts
d. the path of adoption of innovations, first by a few people, then very quickly by many, and finally by most of the remaining holdouts
You might also like to view...
Suburbanization is the process of:
a. new communities emerging around older core cities b. migrations from rural to urban areas c. movement of people from suburbs to exurbs d. movement of people from suburbs to core cities e. none of the above
Does marriage benefit everyone equally?
a) Yes, marriage offers equal benefits across sex, race, and social class. b) Marriage may benefit men and women equally, but it benefits Whites more than Blacks. c) Marriage may benefit women more than men, and Blacks and Hispanics more than Whites. d) Marriage may benefit women more than men, but equally across races and social classes. e) Marriage may benefit men more than women, and Whites more than Blacks.
When did the American Counseling Association (ACA) officially condemn the use of Native American mascots?
a. 1989 b. 1992 c. 1998 d. 2001
Studies have documented that people who participate in voluntary associations:
a. report that they are more stressed out than those who do not. b. report greater life satisfaction than those who do not. c. tend to have lower life expectancies. d. tend to have low self-esteem than those who do not.