Which of the following statements is true of feature appeals?
A. They point out the number of consumers who have switched to a particular brand.
B. They are used primarily for nontechnical products.
C. They can be used for advertising a product but not a service.
D. They present attributes that can be the basis of rational purchase decisions.
E. They are used mainly for low-involvement products.
Answer: D
You might also like to view...
When a word ends in y, always change the y to i and add es to form plurals
Indicate whether the statement is true or false.
Some grocery stores collect data on competitive prices
A. by calling their competitors. B. on a quarterly basis. C. through stores' purchase data. D. from their resellers. E. by using comparison shoppers.
A corporation whose security does not qualify for an exemption can avoid the cost and complexity associated with registration
a. True b. False Indicate whether the statement is true or false
Private offerings of securities in unlimited amounts can be exempt from the registration requirement of the Securities Act of 1933
a. True b. False Indicate whether the statement is true or false