Rachel, a university student, purchases a watch as a gift forher mother. In this scenario, the watch is an example of a(n) _____ product
a. industrial
b. consumer
c. intermediate
d. business
ANSWER: b
The watch is an example of a consumer product asit is bought as a gift for personal use. A consumer product is bought to satisfy an individual's personal wants or needs. The key characteristic distinguishing business products from consumer products is intended use, not physical form.
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