Explain the following statement: "Selling is both an art and a science."
What will be an ideal response?
Selling is an art because the many skills needed to sell cannot be learned from a textbook; they must be learned through experience. Selling takes practice. Selling is also considered a science because to be successful a salesperson requires formal training and an understanding of what skills will result in success.
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If there are 10 groups and 8 predictors, how many discriminant functions can be estimated?
A) ten B) nine C) eight D) seven
____ is the length of time required to produce one product; ____ is the number of units that can be produced in a given period of time
A) Cycle time; velocity B) Velocity; cycle time C) Activity time; cycle production D) Cycle time; activity output E) Velocity; cycle production
Google and EasyJet are for-profit enterprises, but neither emphasises owners’ interests in their mission and vision statements. To what extent do you regard this as (a) deliberate or (b) an oversight? Explain your view.
What will be an ideal response?
Which of the following is true of exposure methods?
A. They are used to evaluate preferences engendered by sponsorship. B. They are designed to evaluate awareness. C. They are commonly employed by organizations. D. They are specifically designed to evaluate purchase intentions in specific markets. E. They are synonymous with recognition tests.