________ segmentation has long been used in clothing, cosmetics, toiletries, and magazines
A) Behavioral
B) Gender
C) Benefit
D) Occasion
E) Geographic
B
You might also like to view...
Comprehensive income represents
A) net income plus "other comprehensive income." B) net income less dividends paid. C) retained earnings plus net income. D) retained earnings plus "other comprehensive income."
Knowledge of the exchange rate is necessary to apply the money measure concept in case of international transactions
Indicate whether the statement is true or false
As a manufacturer increases the price, ________
A) efficiency drops B) the break-even volume drops C) competition is minimized D) the total costs increase E) the profit margin shrinks
When making the decision on a product's price, the manager must consider
a. all products at the same time. b. the minimum price that will produce a profit. c. only cost-based information. d. the product's total variable costs.