Which of the following promotion tools involves building up a positive corporate image and handling unfavorable stories and events?
A) sales promotion
B) personal selling
C) direct marketing
D) public relations
E) advertising
D
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The most important part of a bad-news message is the section that explains why a negative decision is necessary
Indicate whether the statement is true or false
?A(n) ____ has information about the productand encouragements to buy it. It is often prepared and set up by manufacturers and wholesalers.
A. ?point-of-purchase display B. ?trade show C. ?frequent-user incentive display D. ?end-cap display
In a results oriented organization that focuses on quality and teamwork, which level of organizational structure should assume primary responsibility?
a. senior executives b. mid-level managers c. front line supervisors d. employees
In order for customers to acquire a total product offering, the customer must offer the ________
A) distribution or place B) product C) promotion D) price E) perception