Robert has been chosen to lead a needed change effort at his organization. The reason for the change is clear to Robert and the other strategic leaders at the organization. Robert has begun articulating the reasons and need for the change and what will happen in the first steps of the change process that will occur. He frequently speaks at employee meetings and gatherings to discuss this message. At these events, he will often tell stories to emphasize and illustrate his points about the need for change. Sometimes, he will appear in other locations via videoconference to reach as many people as possible with his message. Finally, he spends part of each day walking around and talking to various employees about change and answering their questions. Robert is in which of Kotter’s 8 Steps?

a. create a sense of urgency
b. communicate and role-model the vision widely
c. remove obstacles
d. build on the change


b. communicate and role-model the vision widely

Business

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