Which of the following words is the most concrete and specific?

A. organism
B. plant
C. fruit
D. tree
E. apricot


Answer: E

Communication & Mass Media

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An example of a ________ is an eye witness account

a. demonstration b. testimony c. narrative d. anecdote

Communication & Mass Media

Cohort analysis has studied and classified the demographic characteristics of people so they can be targeted for marketing and other communication efforts based on

A) the company they work for or organization they belong to. B) the industry in which they or their family members work. C) the generation to which they belong based on when they were born. D) the region and type of housing in which they live.

Communication & Mass Media

Statistical tests were designed to test for relationships and differences on normally distributed variables.

Answer the following statement true (T) or false (F)

Communication & Mass Media

Changes in the meaning of words and concepts that give them a new meaning is known by the term:

a. repetition. b. tropes. c. figures. d. alliteration.

Communication & Mass Media