Reminder advertising is primarily used to
A. gather information about consumers.
B. prompt repurchase of a product.
C. accelerate market acceptance.
D. persuade consumers to change existing perceptions.
E. create and build brand awareness.
Answer: B
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Timely topics and research project stories are both types of ________
A) advertising appeals B) advocacy advertising C) puffery D) press releases E) creative strategies
A philosophy that suggests that a system is only as good as its weakest part is the?
a. Theory of Participation b. Theory of Constraints c. Theory of Limitations d. Theory of Bounds
People who organize, operate, and assume the risk of a business venture are called
A. leaders. B. consultants. C. entrepreneurs. D. professionals. E. managers.
?The definition of marketing implies that ____ should receive benefits from exchange relationships.
A. ?only customers B. ?only businesses C. ?company management D. ?both customers and businesses E. ?only the most important customers