Explain the central and peripheral routes of persuasion and create an add for a breakfast cereal using both types of persuasion
What will be an ideal response?
The central route for persuasion presents information with strong arguments, analyses, facts, and logic. The central route for persuasion works with people who think about and analyze the issues. Central route marketing of a cereal might emphasize its nutritional value and the importance of a healthy breakfast.
The peripheral route for persuasion emphasizes emotional appeal, focuses on personal traits, and generates positive feelings. Peripheral route marketing might emphasize how good the consumer would feel providing the cereal to their family.
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