Which act requires companies with more 50 full-time employees to provide health insurance or face a penalty?
A. Family and Medical Leave Act.
B. Consolidated Omnibus Budget Reconciliation Act.
C. Employee Retirement Income Security Act.
D. Social Security Act.
E. Patient Protection and Affordable Care Act.
Answer: E
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If an advertisement appears on CSI three times and CSI has a Nielsen rating of 12.3, the gross rating points (GRP) would be:
A) 4.1 B) 12.3 C) 36.9 D) there is not enough information to calculate the GRP
Which external source of information provided by the marketing manager is considered to be the most credible?
A) sales presentations B) advertisements C) sales orientation D) word-of-mouth
Dust-free, clean, and organized stores with updated dressing rooms and kiosks are examples of a retailer's commitment to customer service through
A. tangibility. B. empathy. C. reliability. D. responsiveness. E. assurance.
Discuss measurement and scaling. What are they and how are they related?
What will be an ideal response?