The segmentation of European customers continues to be a challenge for marketers, which of the following tensions are often cited as the reason for this challenge?
a. the inability of firms to develop the necessary resources and capabilities
b. the growing integration of the Single Market into the global economy
c. the simultaneous processes of convergence and divergence in the Single Market
d. none of these
c. the simultaneous processes of convergence and divergence in the Single Market
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As part of their _________ function, state legislatures may request that agency heads provide testimony about spending in hearings, or they may investigate particular bureaucratic agencies to ensure that funds are being disbursed as desired.
a. law-making b. oversight c. representative d. trustee
A philosophy that holds that human beings can know only that which is based on observable, scientific facts and data derived from experience is called ________.
a. existentialism b. natural law c. normative reason d. positivism
Jim Crow laws required __________ of African Americans and whites
a. equal protection b. segregation c. universal suffrage d. de facto segregation—
Political parties provide which of the following for potential voters?
a. candidate labeling b. grassroots support c. political influence d. financial and physical resources