According to the Health Belief Model, which of the following patients would be most likely to change health behavior?

a. The person who perceives that he is at risk for colon cancer
b. The person who recognizes that colon cancer is easily cured
c. The person who believes that behavior can change outcomes
d. The patient who faces multiple social barriers


ANS: A
In the three primary components of the Health Belief Model, six main constructs influence an individual's decision to take action about disease prevention, screening, and controlling illness. The model suggests that individuals are motivated to take action if they believe that they are susceptible to the condition (i.e., perceived susceptibility), that the condition has serious consequences (i.e., perceived severity), that taking action would reduce the susceptibility or severity of the condition (i.e., perceived benefit), that the costs of taking action (i.e., perceived barriers) are outweighed by the benefits, that those who are exposed to factors (e.g., media campaigns, postcard reminders, and advice from others) will be prompted to action, (i.e., cues to action), and that those who have confidence in their ability to perform an action will do so (i.e., perceived self-efficacy).

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