Unlike traditional marketing, the typical goal of direct marketing is to
A. create awareness.
B. create brand image.
C. generate an immediate behavioral response.
D. utilize telephone communication exclusively.
E. convey detailed information.
Answer: C
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A) analysis B) introduction C) overview D) context E) requirements
In a guarantee situation, there are only two parties involved
Indicate whether the statement is true or false
Which of the following is true about limited liability companies?
A) The owners are called shareholders. B) They cannot have centralized management by only a few members. C) They can be formed without any specific steps taken by the owners. D) In most cases, they can choose whether to be taxed as a partnership or corporation. E) At least one member must have unlimited liability.
Marketing managers want market segments to have each of the following characteristics EXCEPT
A. as different as possible between segments. B. useful for identifying marketing mix variables. C. as numerous as possible. D. large enough to be profitable. E. as similar as possible within segments.